B2B Google Ads
Beginner Guide

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Das lernst du in diesem Ratgeber

1. Voraussetzungen für Google Ads

Wie viel Nachfrage bzw. Suchvolumen benötigen Google Ads Kampagnen?

2. Konto, Kampagnen und Tracking einrichten

Die Grundlagen zur Kontoanlage und zum Setup des Conversion-Trackings.

3. Kampagnenanlage für B2B-Produkte

Welche Kampagnen machen für B2B-Unternehmen Sinn? Welche Kampagneneinstellungen muss ich beachten?

4. Zielgruppen und Targeting

Keywords, Geotargeting und Zielgruppen. Inkl. Tipps zur Vermeidung von B2C-Traffic.

5. Anzeigengestaltung

Welche Texte und Assets (Anzeigenerweiterungen) sind relevant?

6. Benchmarks und Optimierung

Die wichtigsten Maßnahmen zur laufenden Kampagnenoptimierung. Plus Benchmarks zur Beurteilung der Kampagnenleistung.

Über uns

Wir konzentrieren uns ausschließlich auf LinkedIn Ads und Google Ads für B2B-Unternehmen. Hochpreisige und erklärungsbedürftige Produkte mit langen Sales Cycles sind unser Spezialgebiet. Wir bringen über 13 Jahre Erfahrung mit B2B Ads-Kampagnen im internationalen Umfeld mit – sowohl von Agenturseite als auch inhouse.

13 Mio €

Budget verwaltet auf Google Ads, Youtube und LinkedIn Ads

Stand: Aug. 2024

650+

Online Ads Kampagnen angelegt auf Google, Meta und LinkedIn

Stand: Aug. 2024

860k

Online Kundenanfragen und Leads generiert

Stand: Aug. 2024

Webwings Performance Marketing

5.0

Basierend auf 48 Rezensionen

Webwings Performance Marketing

5.0

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I am absolutely thrilled about working with the Webwings agency and especially with Thomas. His extraordinary customer orientation and his comprehensive specialist and practical knowledge in the area of LinkedIn and social media strategies impressed us from the start.Thomas doesn't promise anything he can't keep - this honesty and transparency were crucial to the success of the project. His ability to inspire us and push us to think outside the box made working on our new LinkedIn Ads project a real pleasure. Although it was of course a lot of work, but with people who want to push projects forward, don't block them with chatter, but really enjoy their work, it works.Thomas accompanied us intensively for six months. In addition to his technical support, the collaboration was also extremely inspiring and motivating. His workshop in our company was particularly impressive, during which he worked with the various departments (chief diplomat :-) and gave us the impetus to redesign our processes.I can fully recommend Thomas and the Webwings agency!

Thomas gave us valuable support in developing our LinkedIN strategy. I appreciate his direct and solution-oriented approach and the ability to respond to our specific requirements.

What counts for us is partnership-based collaboration and that is really first-class with Thomas Weinberger from Webwings. We received very helpful tips and detailed implementation options for search engine optimization and improving our web performance. The fact that Webwings didn't want to sell us anything and even actively advised against some projects was crucial for us.

Thomas Weinberger, owner of the Webwings agency, describes the following best: outstanding commitment, deep understanding of the target group and a strong interest in the product.What is particularly noteworthy is that Thomas always takes the necessary time for us as customers and gives valuable and respectful feedback. He delves deeply into customer matters, offering tailor-made and efficient solutions. Working with him is not only fun, but also brings measurable success.

Super competent and fair. Thomas' advice helped us a lot in our "B2B game".

I can highly recommend Thomas and his team. Super competent, transparent work and great communication. We have restructured our LinkedIn account, increased profitability and built up significantly more reach.

We redesigned our website with Thomas and created our Google Ads campaigns. We are very satisfied with the result. He is very competent, reliable and quick to process.

Webwings stands for high-quality expertise in the area of Google Ads. I can therefore warmly recommend it as a paid ads agency.

We received excellent advice from Thomas Weinberger and his agency WEBWINGS. Not only Thomas Weinberger's specialist knowledge, friendly and personable manner, expertise and honest assessments convinced us... but also the extremely positive results! We would be happy to recommend WEBWINGS and thank you again for the good and successful cooperation.

Great expertise in SEO and LinkedIn Ads. Nice and competent advice and particularly good assistance in creating a holistic B2B marketing strategy across multiple touchpoints. Gladly again!

Class LinkedIn Ads agency. Proactive, reliable and honest who also give great tips (by the way).

cap

Great company, extremely friendly and professional staff. WebWings is our go-to firm for all of our paid- ads related questions, consulting and more. Highly recommended!

We have had our Google campaigns optimized by Webwings. CTR and conversions each increased by 40%. We are very satisfied with the professional and reliable way of working.

Since Webwings SEO-optimized our website and created Google Ads campaigns, our traffic has continuously increased.I was very satisfied with the collaboration. The response times were very short, the implementation and support were very professional.

Great paid ads advice. Helped us a lot with lead generation. With clear reporting and fair prices.Keep it up, we look forward to more projects with you!

Requested an appointment via the website regarding SEO and online marketing measures for a web shop. Great and honest advice! Have exceeded my expectations. Wouldn't sell anything you don't need. Appointment scheduling and execution was perfect. I can only recommend.

I took the option of a free initial consultation with Thomas Weinberger.Thomas was well prepared for our appointment. In the conversation himself, he asked specific questions that enabled us to create a meaningful roadmap for the next steps together.What I particularly liked was that certain options were clearly discouraged. In addition, it was clearly shown why certain measures for certain products do not make sense.We have already dealt with a number of agencies in this area and often have the feeling that they pay more attention to their own earning potential than to the customer's ROI. That was absolutely not the case with webwings.I took away a lot of clarity and knowledge from the conversation and look forward to implementing it together.

Hi Thomas, working with you has been a great professional experience for me. It is always a pleasure to work together on projects. May your company prosperous and achieve remarkable things.

Testing

very professional and competent agency. Even the tips during the preliminary talk about SEO and GoogleAds were very helpful. Can highly recommend webwings

I have known Thomas Weinberger and web wings for a long time and I can say that he is a great asset with his competence and specialist knowledge. Thanks for the commitment, the professionalism and the perfect cooperation!

We have been working with Webwings for months on a new project and are convinced of the competent advice, professional execution, honest explanation and transparency. We can absolutely recommend webwings!

I have had extremely positive experiences with the Webwings team in the area of SEO and eCommerce over the past few years.The competence and focus on the goals of search engine ranking, gaining customer attention and lead generation is outstanding.

Absolute recommendation. You are in good hands with Webwings. Not only competent, but also honest and realistic. Nothing is promised here that cannot be kept.

When it comes to online ads, eCommerce and SEO, there are many who have a say and only a few who really know their stuff. Webwings is one of the top experts in these areas. I've known Thomas Weinberger for a long time - with his many years of expertise, he gets to the heart of the matter and ensures perfect implementation.

Great care and service! Thank you for SEO optimization of our website. We will continue to have other website projects managed by Webwings in the future.

We have already worked with webwings and Mr. Weinberger worked together and are very satisfied with the results. The support is very professional and the agency works transparently and comprehensibly. We are happy to have a strong SEO partner and can clearly recommend webwings.

We enjoy working with webwings because we value their professionalism and expertise. We receive super-processed information every month and always know what measures need to be taken. We thank you for the good cooperation and look forward to the future.

Webwings have been supporting us for several months.We are really satisfied - the advice is very professional and they are extremely reliable when it comes to implementation.We have already improved significantly on Google for our most important keywords.So far the best SEO agency we have worked with.

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